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Cape Town International Convention Centre, Lower Loop Street, Cape Town, South Africa
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World Travel Market Africa is the only event where you can simultaneously...

Generate sales leads - Launch new products - Enter new markets - Raise brand awareness - Size up your competition - Conduct market research - Command press attention and develop and maintain relationships.

Join tourismZA and exhibit your venue with us - we design and install exhibition stands tailor made for you


What is World Travel Market Africa?

World Travel Market delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, our Africa show was launched in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region.

Taking place in Cape Town, South Africa, nearly 5000 travel industry professionals attend Africa’s leading and only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.

Mirrored on WTM flagship events WTM London and Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Beyond the event we continue to help professionals in the African travel industry to drive commercial success with all year round access to make connections, industry news and developments, trends and technologies from around the world.

Through our industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.


Why exhibit at WTM Africa?

We bring the travel industry together annually in South Africa, so that you can find the regional and international business that you’re looking for.

If you’re launching new products, looking to increase brand exposure, want to position your brand as an expert and leader in the industry, aiming to generate new sales leads or to strengthen existing relationships then WTM Africa is the right event for you.

Our show provides an unmissable opportunity to showcase your products to over 5889 international travel professionals from 70 different countries over three days. Key industry buyers in attendance represent more than 47 countries.


The show provides an excellent platform to position your brand and products at the forefront of your target audiences mind and establish or consolidate your place within the industry. Join 5000 global travel professionals, media and travel trade at the must attend event for the travel industry in Africa. 

Reasons to Exhibit at the WTM:

  • A growing industry and show. Travel professionals at WTM Africa increased by an overall 19% representing over 70 countries.
  • Key international and regional decision makers and budget holders attend and many have direct purchasing responsibility.
  • The ideal opportunity to showcase new products, reach new markets and develop existing contacts.
  • Generate new business connections. With more than 7,500 pre-scheduled meetings in 2019 WTM Africa acts as a relationship broker between buyers and sellers across regions and sectors.
  • Nearly 1,000 qualified WTM Buyers’ Club members or hosted buyers attend the event. These buyers have a strict pre-qualification process to ensure exhibitors are meeting the key decision makers for direct purchasing.
  • Our hugely popular speed networking events match you with the buyers you’ll want to meet.

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